We were born to brand. And so were you. Whether your customers are consumers or other businesses, your brand has the power to create the condition we at Sol call Irrational Loyalty - a bond so strong that your customers would feel they were cheating on you were they to choose one of your competitors. We’re on a mission to create more than $1 billion of financial value for other people's businesses through the practice of branding. Using our strategic firepower and actionable techniques, you can build a bullet-proof brand that drives growth. If you have a "grow or die" mindset, you can benefit from what we’ve learned – and proven – with some of the biggest and most exciting brands in the world. Target your brand at your most best, most profitable customer. Never whiff another launch. Eliminate the frustrations of marketing programs that don’t sell. Your brand should elevate your customers' self-concepts. Your brand should be meaningfully different. And overall, your brand should make your customer the hero in his or her own life. When we work together, you win with brand strategies, content and marketing programs that open up new conceptual and financial territory for your business. Sol Marketing is a scrappy group of branding superstars that has led successful marketing engagements since 2003 for global brands like Dell, Microsoft, NTT Data and NBC Universal, and for numerous digital brands, including Allrecipes, Cheezburger, HomeAway, and many more.