Since 2017, End Well has been working to create a cultural shift to make the end of life experience more human-centered for everyone. We convene a wide range of expertise – physicians, designers, educators, technologists, policymakers, patients, caregivers and many others – to help transform the way the world thinks about the end of life experience and to create a future where ending well becomes a measure of living well. We partner with organizations, brands and individuals who believe, as we do, that living well means ending well. We convene events, including an annual symposium, that are driving the cultural shift around the end of life experience. And we share innovative ideas to inspire new thinking about the end of life experience.