Our history started at the beginning of this millennium, approximately 20 years ago. With outstanding careers in the international business development area, Alexandre Utino, Eduardo Bissoli, Renato Casanova and Sergio Sanches were hired to develop the internationalization project for the company Alpargatas S/A. We are the team that planned and executed the international expansion project for the Havaianas brand (originally a flip flops brand and nowadays extended to several other product categories). Between 2000 and 2010, the brand expanded its reach from 9 to 80+ countries, fitting people’s feet on the 5 continents, from anonymous consumers to celebrities and opinion makers. The last decade has put us on different trajectories and challenges. All of us followed our careers in business development, at large multinational companies in various sectors. The distancing did not disrupt our relationship. We have kept contact both as friends (leisure activities) and on the professional side, with lots of exchanged experiences and businesses networking. In such volatile and disruptive times we realized that the time was right for a meeting. Meeting in its full sense, meaning re-uniting. We formed Xceed Consulting, putting on the table more than 25 years of experience in the field of international business development, with combined experiences of face to face negotiations at more than 100 countries in the LATAM, NAFTA, EMEA and APAC regions. == // == DISCLAIMER Xceed Consulting is a network of independent consulting firms (member companies) authorized to use the name “Xceed” or “Xceed Consulting” in providing professional services to their clients. Xceed Consulting itself does not act directly in the market. Services are provided by member companies. Xceed Consulting and its member companies are not agents, affiliates or part of the same group. The companies are not obligated to each other and are not responsible for each other's acts or omissions.