Having a strong brand is essential for any business that wants to succeed in today's competitive marketplace. But what exactly is a brand? And how can you create one that will resonate with customers and help your business stand out from the crowd? Brand Constellations is a framework that can help you understand and build your brand. It starts with the idea that a brand is not a single, unified entity, but rather a constellation of different stars, each representing a different aspect of the brand. By understanding this, you can create a brand meaning that fits the market's mind and will excite and motivate customers to buy from you.