BLACK IS A COLOUR® was founded in 2022 in Amsterdam. We noticed that popular urban brands in Amsterdam do not advocate for inclusivity, do not produce sustainability and are not transparent on their pricing and production process. Outside of the fashion bubble, our current society is rapidly changing, new movements are on a rise to create awareness for inclusivity and environmental issues. Based on these phenomena we find that there is space to create a new fashion brand, which breaks with the legacy of old school fashion trends and dares to speak out on inclusivity and sustainability, with the ultimate goal of uniting humans through fashion. We stand for inclusive and sustainable high quality fashion, whilst being transparent on our pricing and production process and giving back to the community. We are BLACK IS A COLOUR® and we stand for inclusivity, sustainability, transparency and making an impact. IN THE DARK OUR COLOURS ARE THE SAME, WE ARE BLACK IS A COLOUR®.