Niche Beauty is an online portal founded by us two sisters and dedicated to the selection and import of luxury cosmetic brands from all over the world. Many of our brands are often only known to beauty insiders and experts and it is our challenge to make these products known and available to all beauty addicts. „Strictly selective“ stands for our portfolio. To present a curated shopping experience with the finest brands carefully preselected for our customers is our commitment, whereby our focus lies on the quality and uniqueness of the products and not on the advertised image. „Strictly luxury“ stands for selected ingredients and the effort and expenses involved in the comprehensive research and technological innovations that are behind all of our brands.We are not only an online shop, but a lifestyle brand.