Batooni displays short video ads on mobile phones before a dialed call connects. The user gets real money credited to his cell phone account for having watched the Ad. Batooni almost makes talking free for an average consumer. Batooni is a marketer’s delight! It marries the effectiveness of TV ads to the targetability and measurability of digital and delivers it to the most ubiquitous medium, the mobile phone! Batooni ... now live in UP!