Our mission is simple & unique: to ensure that Business-to-Small-Business (B2SMB) Professionals – those whose job depends on winning, keeping and growing Small Business customers at scale – succeed. We serve as an exclusive destination for critical resources, peer-to-peer networking and specialized skills development enriching B2SMB leaders, practitioners, brands and enterprises. The B2SMB Institute champions Small-Business-centric thinking and practice that insures those who develop and deliver products & services to SMBs are successful. By focusing on what reaches, engages, wins, keeps and grows SMB customers, the Institute addresses the challenges our Members confront on a daily basis. Our rapidly growing community is our foundation: from C-Suite to front lines, our 4000+ Members include B2SMB Marketers, Brand Managers, Product Developers, Sales Leaders and Investors. The B2SMB Institute is a dynamic, year-round setting to find, meet and network with B2SMB decision-makers, all who share common needs, challenges, and goals. Please join us at our 2021 slate of virtual events!