VSC’s Wareness studio is a marketing consultancy and seed investment fund, pioneering a model unprecedented in the communications and marketing industry. Wareness has built iconic brands, many from scratch, turning them into household names. These include Coin (acquired by FitBit), Sproutling (acquired by Mattel), Tile, Navdy, goTenna, Ringly, Teforia, Nanit, and b8ta. Initial Wareness portfolio companies have generated over $120 million in direct to consumer revenue, and portfolio companies have raised more than $200 million in follow-on funding.