Flightdeck is a highly effective and customisable Customer Relationship Management (CRM) system which is used in organisations of various types across the country. CRM is about managing relationships with customers and others, bringing together all related information so that you can manage these relationships effectively, making them as mutually beneficial as possible. CRM is not just about software, it is an operational strategy designed to reduce costs and increase profitability through improving the customer experience. Organisations we work with are often frustrated that they lose contact with customers or other individuals or fail to communicate well with their target audience. In today’s competitive environment, improving customer loyalty needs to be at the forefront of any strategy for the future. A customer needs to feel that they are valued and that they have a significant relationship with you. They need to feel that they have something to lose if their association with you deteriorates. It takes time and effort to build up customer loyalty so that managing customer relationships needs to be a systematic and routine part of your operations. Having invested your time, effort and resources in attracting a new customer, it makes total sense to put modest resources into retaining that customer.