Purple Paws is a passionate and nimble team of experienced pet industry consultants that bring together innovation in the form of ideation, industry intelligence, product development, marketing and sales strategies. The world does not need more pet 'stuff'. More isn't better. Better is better & 'creating remarkable' is the very best! As independent consultants, our clients benefit and leverage our decades of relationships, successes and mistakes. Our clients work across multiple markets of the pet industry. This includes Canadian and US pet specialty, grocery, veterinarian, DTC and club. Our manufacturing partners are certified GFSI / SQF and backed-up with best-in-class processes and supply chains. Conventional consultants work on retainers and exorbitant fees. They are compensated whether a project succeeds or fails. If our core values are aligned and we believe success is achievable - we say 'yes’ because we ’eat what we kill.'