LIVE BREATHE FUTBOL is lifestyle apparel (t-shirts, hoodies, jackets, scarves, and sweaters) for futbol players and fans of the beautiful game. The brand started with 21 “XXI” t-shirts that were sold online via twitter. All the shirts sold out within a few hours and the brand has since grown to include over 32 designs. LBF is built on creativity and pushing the culture of futbol forward in the 21st century. We are committed to giving our customers the best-designed products, as well as visuals that express our passion for futbol. Because people who are passionate about futbol run our brand, our products and the experience we give to our customers is authentic. We understand the power of the visual arts (film and photography) in capturing the imagination of our customers and we utilize these mediums to convey our brand vision and message to the world. Ultimately, we believe that our commitment to creating products and visuals that are relevant to our target audience will make us a model for future brands. As the world changes and businesses compete vigorously for consumers’ dollars and attention, only the ones that are authentic and innovative in their use of visual media will rise above the pack.