Personera is the first social network integrated software platform for the promotional product marketing and fan merchandising industry. Using Personera, any marketing agency or organization can easily set up and offer their communities unique, custom branded products such as photo books, calendars and posters that are fully integrated with Facebook. Campaigns powered by Personera enable all manner of brands to engage with customers, monetize their social media presence, and extract valuable demographic and behavioral user data. Personera is one of four photo software reseller partners of Xerox Corporation and the only web-to-print Facebook developer partner worldwide. Personera is a winner of the Enablis Launchpad, Top Technology 100, and Cape Town Entrepreneurship Competitions, and is backed by venture capital firms Hasso Plattner Ventures as well as 4Di Capital.