PRODUCT DEFINITION Analyze the market segment, competition and customer needs to define the product features and drive the development. PRODUCT MARKETING Product communication to the press, building of the product story in online and social media, preparation of shows, presentations of the product. PRODUCT STRATEGY Define the product roadmap to maximize the profitability through the lifecycle. BUSINESS STRATEGY Develop the pricing and analyze the overall business profitability. Work with partners to create synergies covering skills missing in the organization.