Knowledge Thirst Media (KTM) is a publisher and distributor of books that was founded by Siraj Ghoor. Knowledge Thirst Media endeavors to reach out to young people through its books and other forms of educational media. The current education crisis, low literacy rate, ill-discipline and violence at schools threaten the future of our youth and Knowledge Thirst Media aims to inspire, promote a culture of reading and learning and to sharpen the minds of our rising generation. Our books and educational media seek to equip the youth with life skills, to boost their self-esteem, to inculcate self-discipline and to present a different outlook on life. Instead of preaching to the young, we believe that exposing them to literature and other forms of media that is both interesting and educational is much more effective and enthralling. We need to captivate the interest of our youth positively in order to connect with them, to encourage them.