Penny Kennedy was bought by Swan Mill in 2004 and since then has built up its reputation as the solution of choice for high end gift packaging. The first new license we brought on board was Emma Bridgewater and it is still our most popular now. Over the years we have become the destination of choice for high end design licenses and some we have co operated with for short periods of time whilst they are ‘on trend’ at that time or filled a gap in our offer and others we have worked with for many years both with their current collections and utilising extensive back catalogues. With the group’s expertise as ‘ink on paper’ specialists we use a variety of substrates and finishes to maximise the design potential which we hope benefits our brand and that of the licensor giving our customer the opportunity to have great product on their shelves and their customer to enhance any present through lovely wrapping paper, bags and boxes. Over the years we have been lucky to supply a very loyal customer base in both the UK and overseas and since 2004 have introduced Christmas crackers, nests of boxes and a far broader offer of gift packaging products.