Dubai based SES Live is revamping the Live Entertainment scene in the Middle East by promoting globally recognized family entertainment brands across the region. The agency, also known as Sportainment Entertainment and Sports, was established in 2005 and has since played a leading role in the sports events and sponsorship sector in the Middle East. In 2013, SES Live became the exclusive promoter of Disney On Ice and Disney Live! events in the Middle East, partnering with FELD Entertainment to bring quality, authenticity, and continuity to the family entertainment industry in the region. Having delivered other hugely successful concepts such as Les Miserable and CATS with many more set to follow, SES Live continue to work on bringing the best international entertainment to the Middle East.