Massiverse recognizes that children are sophisticated consumers who embrace brands on multiple unique platforms, and that they rightly demand that each engagement has its own individual value separate from the core brand. In fact, Massiverse’s transmedia approach suggests that the core brand is in fact the consumer, who places himself at the center of the matrix of experiences and through the act of forming opinions about the relationships between the various engagements creates a lasting affiliation with the brand. Massiverse is a team of executives with senior management expertise across consumer products, new media, traditional publishing, progressive education, brand marketing and television production, all dedicated to creating and developing multi-platform entertainment experiences. Massiverse begins work on content properties – home grown and acquired – at the ground floor, necessarily before the “primary” narrative has been set in stone for the driver content platform. Using the organization’s broad cross-media experience, Massiverse designs and implements best of breed engagements on each relevant platform, be that engagement a toy play pattern or literary story structure or videogame mechanic. Massiverse then weaves these unique but related experiences together in ways that give consumers reason to shuttle from touchpoint to touchpoint, enriching their brand interaction and multiplying the commercial opportunities.