Stars Screen is the World’s Largest Curved Screen with an area of about 1006 square meters located in the heart of Jeddah with a weekly traffic volume of 2.5 million vehicles on King Abdulaziz Road and Sari St. intersection, not mentioning shoppers from Stars Avenue, Boulevard Centre and Le Prestige Centre. With the increasing amount and diversity of the information broadcasted, customers get distracted with all this amount of advertisement that passes them through TV, Publications, Social media and radio. Therefore, the need for an innovative and head turning advertising platform became essential to catch the eye.