Roll Scooters is a Canadian start-up founded in March 2019 focused on the last-mile transportation market. Roll offers smart mobility solutions by providing dock-less electric scooter and bike share services to cities and campuses. Among the emerging electric scooter operators, Roll differentiates itself by putting safety first. Working in close partnership with the University of Toronto, Roll combines exclusive technologies and a rider-centric design to promote a safer use of e-scooters. Focused on the quality of their vehicles, Roll upholds high operational standards by hiring their own staff to collect, recharge, and maintain the fleet. As it scales, Roll is committed to continue collaborating with local governments and community leaders to grow responsibly. As cities outgrow their reliance on cars, Roll aims to bridge the gaps in public transportation across Canadian cities and grow micro-mobility alternatives safely and sustainably. With their vehicles, commuters can cut minutes usually lost in waiting for transit, tourists can conveniently travel to city landmarks, and students can skip the long walks across campus.