In this very competitive marketplace, it is vital for a company to have a strong online presence that is constantly updated and continuously improved to consistently convey the mission and the competing value proposition. Online presence can take on various platforms, from the company website, selected social media forums, e-mail marketing, etc., and then coordinate all of these components into a high-performing marketing machine. The importance of implementing, maintaining or improving an effective strategic Internet marketing plan is indisputable for most businesses today, however, resolving the question of how to keep the pedal to the metal is one that is problematical for many businesses who do not have resources in-house with the appropriate skill set, training and experience, may not have adequate time to run a rigorous Internet marketing plan on their own, or may not have the necessary information to be able to make an informed decision. Where these gaps in skills, experience, time and information occur is where the engagement of web design and internet marketing consultants is recommended. Breakthrough SEO Marketing strives to fill the need and apply SEO best practices in the best long-term interest of client businesses.