Aura is not just another OTT streaming platform with interactive features, it’s a video game that can stream content. It’s what makes it unique and is why Aura can do what other platforms can’t. The perfect marriage of content and data, Aura is the future of interactive entertainment across mobile, web and connected TV. Our innovative, patented interface allows users to engage with content and brands in ways only ever previously imagined and will release a suite of new commercial opportunities for content rights holders and new disruptive business models for stagnant industries. Our interface dynamically switches elegantly between a 2D linear feed to a 3D extended environment that we can populate with a range of different features that allows the user to interact and engage with in a more immersive way.