The Big Idea. It is what marketers seek. It is how content publishers and rights holders compete in a commoditized sports & entertainment landscape. Sponsorship. Brand Integration. Product Placement. Intellectual Property Rights. Data Sharing. Social Engagement. Endorsement. The list goes on, and the offers of opportunities to enhance brand investments are an integral part of negotiations. Here is the really Big Idea: Arm your campaign with performance-based ideas before the negotiations begin! B.I.G. is the first resource to build big ideas directly with client brand teams and the first to assist in negotiating these ideas into sponsorship & media deals with publishers, leagues, teams, venues, and other intellectual property holders and content creators. Our advantage… our executives are C-suite marketing and client solution professionals from the global media company side. We have built and executed thousands of integrations and sponsorships for brands in every category and are highly skilled at exploiting the strengths of partners to deliver value and performance. Our services and expertise center around: Marketing Strategy Corporate Sponsorship Brand Integration & Activation IP Management In today’s performance-based world, marketers must stay laser-focused on brand strategy, and measure results versus added exposure. Let us help you get the absolute most out of your investments.