We are on a mission to make breakfast better: healthier, simpler, tastier and more exciting. The company launched as London’s first breakfast cereal pop-up, which won the support of Peter Jones and Deborah Meaden on the BBC TV programme Dragons’ Den. You can now find our healthy/tasty hybrid granolas and mueslis on the shelves at Waitrose, Ocado, Whole Foods, Selfridges, Harvey Nichols and top independent retailers nationwide.