Motivate is a UX services consultancy focused on helping companies, teams and leaders maximize their investments into UX. Our team specializes in reimagining complex product and service experiences, optimizing the UX of digital touchpoints (websites, mobile and desktop applications and enterprise tools) and innovating new concepts to gain competitive advantage. We use traditional and proprietary research methodologies to uncover powerful insights to inform the product and service design process. The ‘why’ behind customer wants, needs and behaviors is the essential component to any successful UX strategy. We work across industries and company sizes, with an emphasis on B2B Financial Services / FinTech and Healthcare / HealthTech. Our capabilities include: Qualitative Research Quantitative Research Expert Reviews Usability Testing Personas and Experience Maps Design Thinking Workshops UX Strategy UX/UI Design Design Systems Our unique methodologies: Insider Insight Friendship Groups Reframe