Think of WIQ as a software solution that helps all types of organizations discover answers…answers that are critical to their success. Broadly speaking, WIQ is configurable to assist organizations with three different real-world issues: 1) Improving the productivity of meetings and brainstorming sessions (which are often “broken,” dysfunctional, unproductive and sometimes even counterproductive) so that answers are discovered, alignment and buy-in are achieved, consensus is built, and actual action results. 2) Enhancing the way organizations learn about their customers’ behavior and motivation through a blend of qualitative and quantitative market research forensics. 3) Strategic planning, for organizations seeking better results coming out of their strategic planning cycles. Translation: the goal and the plan align,the stakeholders achieve consensus, and all of this occurs in hours and days, not weeks and months.