Newssift.com offers a better way to view the qualitative news, trends, and opinions that shape business. Qualitative news is a powerful determinant affecting stock prices and corporate reputations, however, this type of news is difficult to search and nearly impossible to analyze through keyword searches alone. Newssift offers business professionals the ability to easily sift through deeply qualitative business news for more relevant results that cut out the commercial clutter found with typical keyword search. Newssift is a next generation vertical search tool, that searches based on contextual meaning, business topics & relationships, moving beyond traditional keyword search and towards refinement. Newssift is from FT Search Inc., a free-standing entity within the Financial Times Group.