For nearly 30 years Apteco has been developing its Customer Data Platform (CDP) to be used with CRM platforms and combine ‘Big Data’ analytics, omni channel campaign management and data visualisation. We help marketers communicate more effectively with their customers by turning insight into action. Our aim is to aid you in using all your sources of data to create and manage marketing campaigns that produce outstanding results. Marketers often have CRM platforms but currently only 16.9% have invested in a CDP, our software can be the difference you seek. We can help make sense of all of your data so you can maximise the potential of every prospect and customer. Our software enables you to run segmented, smart, automated campaigns that deliver results through eight key areas of marketing (examples quoted below are taken from our case studies here and 2020 data trends report here) 1. Targeting and analysis. Message to the right person at the right time. See how Protyre achieved 746% ROI using data driven insights 2. Personalisation. 63% of marketers believe using artificial intelligence (AI) is on the rise. See how AI can help determine the best customer experience (CX) 3. Customer Journey mapping- 80% of marketers believe this is the top trend in 2020 4. Omnichannel marketing – Even though email remains the top marketing channel, marketers now use an average of 4.6 channels 5. Segmentation- Everton Football Club achieved 94% retention of season ticket holders by building segment persona’s - and offers to suit those persona’s 6. Predictive – only 8% are using AI to inform their marketing decisions but this is seen as a key tool for optimisation 7. Automation –campaigns that react to customers interaction. See how the NEC saved 15% of their CRM teams resources using lead scoring. 8. Optimisation – 70% of marketers believe optimisation adds value, our software can optimise customer journeys based on messaging and channel preferences