Quokka app reached more than 20.000 users in less than a year. It was a location - based social network, iOS and Android platform, which enabled users to be protagonists of their local ecosystems through their contents. Quokka's revenue model was a location based adv. Quokka has become famous in Rome since the launch of the digital fight between "Roma Nord" and "Roma Sud" on July '16. It was a location based social experiment that engaged thousands of Romans to share more than 6k pictures per week on the platform.