Hytchers is a distribution solution that allows e-commerce parcels to be delivered by private individuals. The service consists of enabling independent carriers to collect parcels from collection points for onwards delivery. The carriers – known as “Hytchers” - are notified about pending parcels available for collection by means of a mobile phone application. Just as with hitchhiking by people, parcels go from one collection point to another, carried by one deliverer to another, until they finally reach their ultimate destination.