Peg is a suite of software that powers the influencer marketing for over 1,700+ companies, across 169 countries. Peg is the only platform that connects to your existing tools such as Google Analytics, Shopify, AppsFlyer and Adjust to truly measure the ROI of performance-driven influencer marketing. Customers include the likes of Google, Unilever, Universal Music, Havas Media Group, Edelman and MediaCom. Peg was acquired by Current Technologies in 2021.