WOODKA was founded in September 2013 by a bunch of School of Business Management, Bandung Institute of Technology students as a part of mandatory course. We see an ever growing market for our products and decided to continue raising the brand, exploring the opportunities and innovations we can create. WOODKA comes from two different words and two different languages, WOOD and KARYA. WOOD is an English word, which will be the main material for our product. KARYA is a Sanskrit word which means creation in English. By using this name, our company will always try to discover and make creations from the sincerity of wood. WOODKA wants to become a company that incorporate the beauty of nature, ethnic, and art into our daily lifestyle, by using recycle wood as a media and also we want to conserve the delicacy of Indonesian culture through our product. Up until now, WOODKA’s signature product is wooden watch with interchangeable straps. Our timepieces represent fun, quirky, and pop as to your character. We combine the finest Indonesian tenun and also the genuine leather as the material for the interchangeable straps. We want to raise our brand with an entrepreneurial spirit alongside with the hope of encouraging young generation to create sustainable business.