Greatness The One is a fashion and lifestyle brand that inspires young, ambitious leaders to chase their dreams and to be Great in everything they do, through fashion, design and products. GTO is made for those who refuse to be subjected to mediocrity, who aspire to greatness in their personal life, career and in their attire. We are a brand dedicated to provoking thought and action. Our products aim to make our customers feel and look Great. We represent a new revolution of young people excelling in life.