Fournaise is one of the world’s leading Marketing Effectiveness Tracking & Boosting (MarkEff) Specialists. Using its proprietary tech-powered MarkEff solutions, Fournaise tracked & boosted over the last 15 Years the Effectiveness of over 2.5 million Marketing (Product, Pricing, Channel, Communication, Brand) Strategies, Campaigns & Ads across 20 Countries, 13 Industries and 20 (European, Asian & Middle Eastern) Languages, B2C & B2B, for Fortune 500 & Large organisations, SMEs and many of the world’s top advertising agencies. Fournaise tracks & measures what works, what does not, where, on which audience and very importantly it understands why. From there Fournaise advises Senior Management & Marketers on the strategic and/or tactical corrective actions they should take to push their Marketing to deliver better results, effectiveness & ROI: more sales, more market share, more conversions, more prospects, more customer demand.