LUNA MAGIC is a new indie beauty & lifestyle brand founded by Afro-Latina & Dominican-American sisters Mabel and Shaira Frías. By combining their passions for beauty and lifestyle, they created a vibrant brand that celebrates their mutual love for their multicultural heritage, Latin culture and music—in living color. Our brand was founded in Los Angeles with a mission to introduce high-performance cosmetics, bold flavor, diversity, inclusivity and vibrancy to the beauty industry. We're inspired by the rich cultures and music of the Caribbean & Latin America, the hustle and bustle of NYC and glamour of Los Angeles. Luna Magic is a women-led and Afro-Latina owned company. Welcome to our world.