TOGETHER TO PROTECT MORE LEGENDS. RULE Prostate Cancer was established by the Australian Prostate Centre and the E.J. Whitten Foundation joining forces together to protect more Aussie Legends in the fight against prostate cancer. The E.J. Whitten Foundation was established in 1995 in honour of the great Ted Whitten Senior. With their annual E.J. Whitten Legends Game and numerous awareness programs, the Foundation has raised over $15 million for men's health. The Australian Prostate Centre began as a research facility in 2012, collaborating with institutions around the world to advance the treatment of prostate cancer. In 2014, they opened the doors to their North Melbourne clinic based in Melbourne's biomedical precinct. Since then, they have successfully treated over 25,000 men. Through RULE Prostate Cancer, the two organisations will be able to turbo charge their ability to achieve their shared purpose.