Seek Discomfort was launched in May 2018 by the founders of the YouTube channel Yes Theory. For years, the Yes Theory guys used the phrase Seek Discomfort to push themselves. It was a constant reminder that the only way to grow was to do things that made them uncomfortable. After several years of using the Seek Discomfort motto the guys felt its impact in every facet of their lives. They'd evolved, become happier, and more open minded. So, they set out to share that experience with the world and allow others to feel the same way. That’s when Seek Discomfort was born.