`Uala is a performance-enhancing wellness brand that turns the Japanese Purple Sweet Potato into Pure, Regenerating Power from Slow Release Complex Carbs, Vitamins, Minerals, and Prebiotics so your body has the optimal Nutrients, Energy & Digestive support to feel the empowering transformation of real food. The idea was first created in August 2015 by Shaun Aharam. The company launched its Power Cups in Q4 2019 in 111 doors in Target, primarily in Southern California. In 2020, they expanded into 27 NorCal natural grocery doors and have a strong founder-led demo program. The Power Shots will launch in Q4 2020.