Strategy Awards reflects what practice and research taught us about the contribution of strategies to daily communication work and to its success. Such a competition cannot reward only a creative solution or a campaign effect without well-defined purpose. Nor can it have categories divided by channel or discipline, since it does not reflect the way communication strategists work or how people embrace communication. The Strategy Awards therefore reward the strategic choices behind solutions that have been successful. The categories in the award are divided by purpose, that is, what is to be achieved. In order to continually allow new research results to influence the structure and assessment criteria, Strategy Awards collaborates with the Stockholm School of Economics' department for marketing and strategy. Together with the Stockholm School of Economics and Business, Strategy Awards also runs the Frankly Forum, where the business sector's strategic issues are carved out and transformed into essay topics.