ABOUT THE COMPANY Lifestyle media and PR is a brand held by Santara S.r.l. which was born from an idea of its partners to innovate the concept of communication through the new working mode of the so called “user experience”, a constantly growing concept in everyday life, in all fields of application, from banking to Internet of Things. We create a communication plan, that drives your company to achieve results both implementing its visibility and consulting on how to set up live events, strengthening and improving your customers’ relationship at the same time. Our vision We choose our customers. Not them choosing us. All our fields of application are about our partners’ work and sports and leisure life experience. Your satisfaction is our best reward. Our strength This is why should you work with us. First at all we are Italian and it is well known that we’re creative people. We’re the tailor-made country and if you think the communication of your company should be dressing your same person here you are our services focused on the people and not just on the product. We think your products must well represent your person before than your company, considering that your company are you. Being Italians means to be useful with the typical economical system of our country. This is mainly based on small and mid-size business and, due to that, is made by people which don’t have a single assignment in a strong structured company, but are able to do quite everything in an overlapping system inside the company, similar to what happens in a family. So it’s a kind of business which can offer the same quality assurance of an handcrafted product and if applied to big well structured enterprises with high spending capabilities can work also better! Last but not least: we’re able to improvise, because to improvise is a good base to boost the creative work. In brief: we are new, different and nothing else matters. This is our strenght.