Max Sport ltd. was founded in 2011, aiming to produce advanced nutrition for local athletes and fitness professionals. In a few years, Max Sport protein and energy bars have been increasingly demanded and started to became more and more popular also among the general public which was seeking healthier alternatives. Based on high demand from active people, the company direction decided to the move from fitness and sport centres to retail market. The sales skyrocketed and soon Max Sport became the bestselling local brand.