Every brand, new or established, has history and stories that make it unique and powerful; a treasure trove of content to excite new audiences and differentiate in competitive markets. Many brands overlook their legacies in pursuit of the next new campaign, failing to harness what they already have. In a unique partnership of archive management and branding expertise, The Brand Archivists enable companies to transform their archives and histories into a creative tool , combining archive management and creative curation to unearth brand stories that can engage and inform an increasingly demanding digital audience.