Quality. Freshness. Seasonal. Variety. Value. We are a food service company dedicated to deliver the highest quality fresh fruits, vegetables, and organic products all over the U.A.E. Founded as a family business by Mr. Giancarlo De Nadai, we are proud to provide more than 40 years of experience in the fresh produce industry. With our unmatched fresh produce, knowledge, and experience, we are delighted to service today’s HORECA clients with the ingredients to create tomorrow’s culinary success. Our customers also include large, retailers, farmer’s markets as well as wholesale distributors. Apple Tree is a dynamic place to be, and a passionate company to do business with. We’re passionate about foodservice where effective communication and timely deliveries is our key for success.