Many properties and brands continue to rely on antiquated value propositions despite an evolving digital landscape. Communication gaps in the process reduce margins and revenue for all parties. Upside Advisors understands the market, process and methodologies. We provide clear solutions and a positive impact for our clients’ businesses. Services: Sponsorship Valuation & Digital Strategy A sponsorship has many nuances and should be valued with an understanding of what your consumers/fans want. Applying the right activation strategy is how sponsorships become partnerships. When that happens, everyone finds their Upside. Digital Media Rights, Valuation & Distribution We help organizations realize the true market value for their assets and locate the right partnerships to help monetize those assets through partnerships, licensing and B2C strategies. Ticketing At the center of any successful event’s business is ticket sales. Upside’s understanding of analytics, content and marketing allows us to partner with you to drive ticket sales and reduce your cost per acquisition.