Based in Jacksonville, Florida, MarketingSherpa — a part of the MECLABS Institute family of research companies — is a publication specializing in reporting on inspirational stories of customer-first marketing Interviews, case studies and data analyses are published for the benefit of the entire marketing industry. MarketingSherpa, currently in its 19th year, has published more than 7,000 articles on MarketingSherpa.com and has hosted the largest vendor-neutral conference dedicated to customer-first marketing since 2005. Our name "Sherpa" refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help make your tough climb toward great marketing results easier by handing you research on "what works.'"