Primafashion Global Private Limited (PGPL), started operations in Dec, 2021 with an aim to deliver strong brands across wearing occasions for Indian consumers in men's apparel and accessories. PGPL intend to build a strong goodwill by delivering exceptional high-quality consumer experience. Primafashion is all set to launch its first brand – Tim Paris in early April this year. Through Tim Paris, Primafashion intends to deliver fast fashion essentials for men. Tim Paris is positioned as a high-quality men's wear brand in value format segment. Primafashion is also working aggressively on one more men's wear brand which will be positioned in premium segment with targeted launch by the end of this year.