Our purpose is to champion and invest in Australian arts and creativity. We want everyone to regularly experience the inspiration, satisfaction and wellbeing that stems from living a creative life. We want inspiring arts experiences to be welcoming and easily accessible, and reflective of our unique and special culture that is simultaneously ancient and contemporary. We want to invest in artists and cultural organisations and support them to evolve to meet new challenges, fully realise their creative potential and thrive in the new world of creative engagement. Everyone benefits from investment in arts and creativity, and we want the social, cultural and economic return on this investment to be well understood and recognised.