The Italian Industry & Commerce Office in the UAE - IICUAE (Camera di Commercio Italiana negli EAU) is a non-profit organization that offers consistent assistance to enterprises enhancing the socio-economical relations between Italy and the UAE. With a then different denomination, IICUAE was established in 1999 in Sharjah as a result of a venture developed by Turin's C.N.A (National Confederation of Artisans and Small and Medium Enterprises) and supported by the Piedmont Region and the Italian Trade Commission. In 2006, IICUAE initiated the process of being acknowledged by the Italian Government as an authorized overseas Italian Chamber of Commerce. On the 17th of November 2009, the Italian Ministry of Economic Development officially declared IICUAE as the Italian Chamber of Commerce in the UAE. Since June 2010, The Chamber hosts ENIT (Italian Government Tourist Board) with the aim of boosting the tourist relations between the two countries and further promoting the Italian tourism heritage. The mission of the Chamber is to enhance the socio-economical relations between Italy and the UAE. IICUAE plays an active role in organizing trade and institutional missions (incoming and outgoing), B2B meetings, market researches, recruiting and management of commercial agents, legal and fiscal consultancy, workshops, seminars and several types of events such as brands launching, promotional campaigns, fashion show, networking events, etc. It is primarily due to these activities that IICUAE has developed strong ties within UAE and in Italy, mainly with sectorial associations, public and governmental bodies and well known figures within the industrial and local media sectors.