Leading New Zealand Importer/Distributor of Quality Handtools, Paint and Related Consumables. Hobeca Trading Company Ltd started as a manufacturer's representative in 1979. Due to market demands, the direction of the company changed to become an importer / distributor. Today the business imports products mainly from Europe, Japan and other parts of Asia. Hobeca supplies to a wide range of customers particularly electrical, plumbing, automotive, engineering and painting trade resellers, as well as building supplies and general hardware stores.