The Ageing Revolution – Creating a new paradigm for ageing There has never been a better time to grow older. The 21st Century is paving the way for us to live longer and healthier lives. So what do we fear about ageing? And why isn’t ageing celebrated? The Ageing Revolution wants to know what can be done to make your ageing journey better – now and in the future. We will use this information to develop better services and products for older people, to encourage business, the community and older people themselves to get creative and innovative to make ageing as good as possible. The Ageing Revolution will take you on a journey into the hearts and minds of the older population. Get ready for an attitude-shifting experience!